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Photographs by Het Dorrup Grill & Wijn.

Het Dorrup

The restaurant: located in the small town of Harlem, they have a cool, raw feel and serve everything from coffee and cake in the morning to steak and wine in the evenings.

The brief: they wanted something gritty and cool, matching their industrial interior design, preferably with a typical Dutch touch to it. During the research process I visited the location to get a better feel of the surrounding town which inspired a massive variation of designs.

The solution: Ultimately the customer like the versatility of a badge style logo paired with clean, hand-made illustrations. We also agreed that while the style might seem repetitive in a city like Amsterdam, in the country-side it would work to communicate the atmosphere that they wanted.